Implement the new name, Antea Group instead of Oranjewoud, and brand identity on the fleet, do it fast and invisible for the audience.
The use of CI-Control made it possible for drivers to make an inventory of their own vehicle. In addition a strict schedule has been set for materials, manpower and time.
On the first day of 2014 there were no Oranjewoud vehicles on the road, instead all those vehicles showed the brand identity of Antea Group. Further, CI-Control sets a solid basis for brand maintenance.