Antea Group

Year:
2013

Brief:
Implement the new name, Antea Group instead of Oranjewoud, and brand identity on the fleet, do it fast and invisible for the audience.

Approach:
The use of CI-Control made it possible for drivers to make an inventory of their own vehicle. In addition a strict schedule has been set for materials, manpower and time.

Results:
On the first day of 2014 there were no Oranjewoud vehicles on the road, instead all those vehicles showed the brand identity of Antea Group. Further, CI-Control sets a solid basis for brand maintenance.