Desigual

Brief:
Organise our global bi-annual refresh in a more effective manner and with a shorter time-to-market.

Approach:
For the restructuring of the process and the central storage of store information, we have used myBrand. Because of our international network of qualified partners, the installation was conducted good and fast by local parties.

Results:
The time-to-market of a single refresh has been significantly reduced, thereby making images simultaneously available at all stores worldwide. Furthermore, myBrand offers Desigual ongoing control during the entire process and significant cost savings have been established.

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