Everris

Year:
2011

Briefing:
Make sure that after the acquisition and rebranding all personnel worldwide have access to the correct information about the new brand identity.

Approach:
Implementation of CI-Control with detailed guidelines for using the new brand identity, including information on logo use and use of colour and applicable materials.

Results:
All staff can properly apply the new brand identity, this allows Everris to strengthen its market position as a manufacturer of fertilizers.

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