Florence

Brief:
Overnight implementation of the new brand identity, following the merger between several health care companies. The transition period between the new and old brand identity should be as short as possible.

Approach:
Thorough preparation behind the scenes, including IT systems, printed matter and signing. Further we produced and distributed an introduction package for employees.

Results:
Within two days the main part of the most visual carriers were rebranded and showed the new name and brand identity of Florence.

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