FrieslandCampina

Year:
2009

Briefing:
Prepare and execute the implementation of the new brand identity, that is the result of the merger between Campina and Friesland Foods, with special care for cost efficiency.

Approach:
By adapting the design to existing signage and efficient planning the rebranding of, for example, the fleet, has been conducted in the most cost efficient way.

Results:
All brand carriers worldwide are rebranded into the new brand identity of FrieslandCampina, including printed matter and their supporting IT systems.

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