Municipality of Amsterdam

Year:
2015/2016

Brief:
The vehicle fleet and the city offices need to get one uniform appearance, by replacing the various brands of the district councils.

Approach:
Due to the flexible employment of installers and rebranding locations all the vehicles could be provided with the new identity during the evenings and weekends, that way all vehicles could be rebranded without reducing the operational availability.

Results:
One uniform appearance on the fleet and the city offices. Furthermore because of
CI-Control a solid foundation has been made for brand maintenance.

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