Radboudumc

Year:
2013/2014

Brief:
Preparation and implementation of the new name and brand identity on all dimensions of the hospital.

Approach:
Participation in several project groups within Radboudumc and management of the total rebranding project. Solid analysis of carriers, replacement moments and opportunities for cost reductions.

Results:
An efficiently implemented brand identity, with CI-Control for central storage of brand identity information and an additional module to make it easy for employees to order their business cards.

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