Illuminated signage, part 1: colour and design

Illuminated signage is one of the most remarkable types of brand identity carriers. We see them in all imaginable sizes, shapes and designs. The technical design and illumination of the signage is dependent on three important factors: the design, the technical and graphical execution of the design and the production. We will discuss these factors in this blog series.

The design
The look and feel of the signage is determined by the design you choose. The graphics, colours, fonts and spacing are all matched in order to create the desired effect. The brand identity colour should convey the emotion your brand stands for. Red for passion and determination, green for nature and durability, the cool colour blue for reliability or the warm colours yellow and orange to achieve a positive and cheerful attitude. The colour of your choice has some consequences for the way the signage will be illuminated. For instance, warm colours like yellow, orange and red are easier to illuminate than earthy colour tones like brown, green and dark blue.

Technical and graphical execution of the design
Once the design is known, the technical and graphical execution will be determined. Partly dependent on the measurements, we make a choice for the type of front panel of the signage. Signage with a size above two metres is usually executed with a canvas front panel, whereby the design is printed directly onto the canvas. Signage up to two metres is generally provided with a white or coloured opal front plate, fitted with translucent foil. The size of the illuminated sign is also key to the depth of the sign. The standard depth for signage provided with a canvas front plate is 300 mm, while the depth of signage with an opal front plate varies between 150 and 300 mm.

Except for illuminated signage in the shape of a light box, organisations can choose for illuminated box letters as well. The large variety of possibilities with box letters will be discussed in another blog. The chosen colour and depth are of importance for the illumination of the sign. For example, do you choose LED, Neon or fluorescent lightning? Read more in our next blog in this series!