Apollo Vredestein partners with RGN for The Inner Circle

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Apollo Vredestein Inner Circle

Apollo Vredestein BV, known for its tire brands Apollo and Vredestein, has created a partner program to better address its clients. One of the pillars of the program that is called The Inner Circle is the development of a unique shop design for retail partners. Due to this concept retailers are rebranded into Apollo Vredestein brand stores. This makes it easier for dealers to sell the tires of Apollo Vredestein. RGN brand identity services has been selected to perform the rollout of the special design in 800 dealer locations in Europe.

Project management and innovative solutions
In a project of this magnitude, with so many locations and parties involved, solid project management and a clear overview are hugely important. RGNs international network of local heroes, innovative solutions and the project management tool CI-Control were the deciding factors for Apollo Vredestein to partner with RGN. Shobhit Arora, business development manager at Apollo Vredestein: “RGN provides exactly what is needed during this project, in which CI-Control as a central tool offers a continuous inside in the progress. Moreover, the international network of RGN ensures that the implementation is performed as efficiently as possible.”

Value engineering
During the first wave over 40 dealer locations were provided with internal and external branding items. The starting point for these locations was the already developed range of standard shop items. During this first wave, RGN has evaluated the elements in order to optimise them in terms of aesthetics, durability and installability. Then the elements were optimised in cooperation with several partners. After the optimisations, the elements look even better and are easier to produce and assemble.

Apollo Vredestein brand store signage

Perspective
Up to the year 2020, the new shop designs will be implemented at the retailer locations. The operations must be performed outside of the seasonal tire changes, in order to reduce inconveniences for dealers and customers to a minimum. The second wave will be completed before the start of the summer season in March 2017.