Article about the rebranding of Radboudumc in Dutch magazineRadboudumc has a new name and logo. RGN supported the university medical centre with the preparation and implementation of their new brand identity. Recently Dutch magazine Tijdschrift voor Marketing interviewed Viola Peulen, head corporate communications at Radboudumc, about the process of rebranding. Nowadays a strong brand is essential for healthcare organisations like Radboudumc, as stated in the article. And to ensure the rebranding is performed in the best possible way, it is best to hire those agencies that have the right expertise to do the job.
Read the entire article in Tijdschrift voor Marketing below (in Dutch).