Blog - Branding statistics

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This Saturday 20 October it is World Statistics Day, so we have put together some interesting statistics about (re)branding!
Blog branding statistics 1
It takes consumers only 10 seconds to make a first impression of a brand, but it takes 5 to 7 impressions before the consumer recognises the same brand.
Blog branding statistics 2
A distinctive brand colour can increase the brand recognisability by 80%.

afbeelding blog statistieken branding-03-03
90% of consumers expect a consistent brand experience with all brand touchpoints, channels, devices and locations.

Blog branding statistics 4 The average increase in revenue that can be attributed to the consistent presentation of the brand is 23%.

Blog - branding statistics 5 28% of consumers decide in-store which brand they will buy, which indicates that in-store campaigns still have a huge influence on consumer purchasing behaviour, despite the increasing digitisation.

Blog - branding statistics 6 On average, an organisation adjusts its brand identity once every 7 to 10 years.



Blog - branding statistics 6 On average, the implementation of a brand identity costs 20 times as much as the design of the new brand. The total rebranding costs are on average 10 to 20% of the annual marketing budget. View our infographic on how to avoid the seven most common pitfalls and minimise unexpected costs.

Want to know more about rebranding, campaign fulfilment or brand management? Contact us or subscribe to our newsletter!


Sources:
www.lucidpress.com
www.crowdspring.com