Blog - Branding statistics

This Saturday 20 October it is World Statistics Day, so we have put together some interesting statistics about (re)branding!
Blog branding statistics 1
It takes consumers only 10 seconds to make a first impression of a brand, but it takes 5 to 7 impressions before the consumer recognises the same brand.
Blog branding statistics 2
A distinctive brand colour can increase the brand recognisability by 80%.

afbeelding blog statistieken branding-03-03
90% of consumers expect a consistent brand experience with all brand touchpoints, channels, devices and locations.

Blog branding statistics 4 The average increase in revenue that can be attributed to the consistent presentation of the brand is 23%.

Blog - branding statistics 5 28% of consumers decide in-store which brand they will buy, which indicates that in-store campaigns still have a huge influence on consumer purchasing behaviour, despite the increasing digitisation.

Blog - branding statistics 6 On average, an organisation adjusts its brand identity once every 7 to 10 years.

Blog - branding statistics 6 On average, the implementation of a brand identity costs 20 times as much as the design of the new brand. The total rebranding costs are on average 10 to 20% of the annual marketing budget. View our infographic on how to avoid the seven most common pitfalls and minimise unexpected costs.

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