Bruynzeel Keukens takes a different approach to reach its visitors
Bruynzeel Keukens, a Dutch manufacturer and vendor of kitchens, adopted a different approach to communicate with store visitors. Part of this approach was the development of new in-store communication materials. These materials are part of a comprehensive communication strategy, therefore alignment between all communication elements was necessary. So there was a hard deadline for the implementation of all in-store items.
Bruynzeel Keukens cooperated with RGN brand identity services for council on and execution of the implementation of various in-store items. A team of RGNs local heroes inventoried all stores. Based on the results of the analysis RGN advised Bruynzeel Keukens on the best application of images and materialisation. It is common for stores to regularly adjust shopping floor materials, depending on current campaigns. Because of this variable character, RGN has advised using tendons. These cloths are easy to change and have the appearance Bruynzeel Keukens desired.
The details of all frames and expressions are registered for all stores. For future campaigns, Bruynzeel Keukens can easily and independently adjust the in-store communication materials.