Choice Hotels expands the number of locations
The organisation requested RGN brand identity services in Cologne to implement the brand identity in all newly built and acquired hotels. With a new positioning, de accompanying identity and the expansion of locations the organisation will now focus on contact between people and making all guests feel welcome. "Our goal is to bring people together and welcome every guest, wherever their journey takes them," says Robert McDowell, Senior Vice President of Marketing and Distribution at Choice Hotels International.
In the next three years, the new hotels will be consistently branded with the brand identity. RGN brand identity services will fulfil a central role during the process.