We are, literally and figuratively, the neighbours of soccer club Heracles. Our Dutch office is located just 50 meters away of the stadium, which is currently undergoing a gripping renovation. A new head entrance, new players accommodation, and above all, an additional ring to be able to expand the visitor numbers significantly. This all leads to a different appearance of the stadium, a total revised wayfinding structure and new decoration of the public spaces.
Although Heracles knows a lot about professional soccer and everything that is needed to succeed in the competition, they know very little about signing, wayfinding and the decoration of the stadium. A new collaboration was easily found. A good neighbour is, after all, better than a distant friend!