New brand identity for Reaal

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When the separation of the banking and insurance division of SNS was approved by Brussel, SNS Bank kept the original logo. Consequently Reaal, the insurance division, had to be provided with a new brand identity. VBAT designed the new logo, which is based on the sun. On one hand the new logo stands for renewal within the organisation, on the other hand it is a wink to the old logos that were once connected with the organisation.

In cooperation with the producer of the signage, Superneon, RGN took care of the technical realisation of the design, which serves as the basis of the signage on all buildings of Reaal. Additionally, RGN guarded the implementation of the new brand identity. Thus, a beautiful new brand identity has been realised.