Pillows Hotels opens its first hotel with innovative concept in Amsterdam

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Pillows Hotels opens its first hotel with innovative concept in Amsterdam

Last week Pillows Hotels opened its first hotel with an innovative concept in Amsterdam. Pillows Hotels is part of the International Hotel Management Group (IHMG), also known from the Sandton Hotels. In the next few years, a part of the European Sandton hotels will be transformed into hotels with the new Pillows design.

The hotel in Amsterdam is the first location where the new Pillows design has been implemented. "The concept originated from the idea and belief that a hotel should not be a factory full of bedrooms, but a community where guests can stay in a personal and authentic environment," says manager Rogier Braakman. The basic principle is the creation of a personal, stylish, yet casual and charming atmosphere in all areas of the hotel. This contributes to an ultimate guest experience.

To ensure that the signage in and around the hotel would seamlessly fit the new design, RGN advised the hotel group when it comes to the execution of the signage and wayfinding. RGN guided the process of materialisation by arranging samples of various materials. In addition, sign plans have been made for various European hotels and RGN guided the production as well as the assembly supervision.

In 2017, RGN will guide the conversion of the IHMG hotels in Deventer, Zwolle, Brussels and Ghent into the new Pillows concept as well.

Pillows Hotels opens its first hotel with innovative concept in Amsterdam