Unity in brand appearance for merged company Renewi
Thanks to the approach of RGN brand identity services the speed of implementation could be accelerated. In a relatively short time, 140 locations in the Benelux have been surveyed and visual proposals were drafted for the new signage for each location. In order to establish a unity in the brand appearance at all locations, that is consistent with the brand identity, standardisation was the starting point in defining the new signage. During this process, a great deal of attention was paid to increasing the involvement of employees at various locations. By involving employees in the decision-making process regarding the signage at their own location, brand ambassadors are created who are proud of the new brand and are willing to propagate this.