Unity in brand appearance for merged company Renewi

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Shanks and Van Gansewinkel have joined forces as Renewi and have the ambition to become the leading waste-to-product company in Europe. This merger is a good example of two companies that are stronger together, a unity that must come to expression in the new brand identity.

Thanks to the approach of RGN brand identity services the speed of implementation could be accelerated. In a relatively short time, 140 locations in the Benelux have been surveyed and visual proposals were drafted for the new signage for each location. In order to establish a unity in the brand appearance at all locations, that is consistent with the brand identity, standardisation was the starting point in defining the new signage. During this process, a great deal of attention was paid to increasing the involvement of employees at various locations. By involving employees in the decision-making process regarding the signage at their own location, brand ambassadors are created who are proud of the new brand and are willing to propagate this.