RGN brand identity services coordinates new brand identity CliniClowns
RGN brand identity services supports foundation CliniClowns with the reorientation on their brand identity. The project consists of three phases; the brand orientation, the creation of the new brand and the actual implementation of the new brand identity. The agency Idephix successfully completed the first phase. Now it is up to design agency Wunder to translate the advice from the first phase into a new brand architecture and identity. The new brand must emphasize how inviting and fascinating CliniClowns actually is. RGN supervises the entire process and will take on an advisory role during the implementation phase.
Joost Nijland from RGN: "During the initial interviews we were so touched by the work and enthusiasm of CliniClowns that we decided not to charge our services. Call it a form of social adoption. These organisations cannot be supported enough and we are happy to contribute to such a good cause!"
It is our expectation that the new brand identity of CliniClowns will be visible in the spring of 2015.