RGN congratulates the new OLVG!

Two hospitals in Amsterdam, the ´Onze Lieve Vrouwe Gasthuis´ and the ´St. Lucas Andreas Ziekenhuis´, are from now on joining forces and providing health care under the name OLVG. RGN has been closely involved in the processes surrounding the new brand identity. Together with Teldesign, who developed the corporate identity. After an extended impact analysis, including various implementation scenarios, RGN now guides the phased implementation of the corporate identity. Within one year all old brand identity elements of both hospitals need to be replaced by elements with the new identity.

The two locations of the top clinical hospital maintain the full range of basic care services and are named OLVG, location East and OLVG, location West. The purpose of the merger is to provide a higher quality of care and to improve the efficiency. Furthermore it offers the potential for further specialisation. Both hospitals continue to receive all patients.


About RGN brand identity services
Since 1997 RGN supports large and small organisations, nationally and internationally, with the successful implementation and management of their brand identity. RGN is headquartered in Almelo (The Netherlands) and has expanded its branded identity services in over 40 countries with offices in Barcelona, Cologne and Istanbul, and associated offices in Moscow, Gothenburg and Bogota. Amongst RGNs client base are many healthcare institutions like Isala, Careyn, Radboudumc and Florence.