RGN destresses ENGIE during rebranding

Following the French holding Cofely GDF Suez changed its name and brand identity in the Netherlands to ENGIE. For the rebranding of the vehicle fleet and all offices and project locations ENGIE collaborates with RGN brand identity services.

Rebranding without disturbance of the primary process
The fleet of ENGIE is one of the largest in the Netherlands. In order to rebrand all 2200 vehicles as quickly and smoothly as possible, we have arranged 50 rebranding locations throughout the country. Consequently all vehicles could be provided with the new brand identity, without major disturbances to the primary activities of ENGIE. Proper project management, thorough planning and clear communication are of great importance in this type of projects. Due to CI-Control, our online project management environment, all parties involved had access to the correct information and insight into the current state of the project at all times.

A worry-free rebranding with a reliable partner
Regarding the office and project sites RGN supervised the entire process. In addition to translating the design into technical specifications and a signage family we have inventoried all office locations, supervised the permit procedures and supported ENGIE with the vendor selection. Sjaak de Heer, Category Lead Buyer from ENGIE: “RGN is a reliable partner to whom we have outsourced the rebranding with confidence. Thanks to the knowledge, advise and commitment of RGN we were able to complete the rebranding qualitatively within budget and within the deadline.”

About RGN brand identity services
Since 1997 RGN supports large and small organisations, nationally and internationally, with the successful implementation and management of their brand identity. RGN is headquartered in Almelo (The Netherlands) and has expanded its brand identity services in over 40 countries with offices in Barcelona, Cologne and Istanbul, and associated offices in Moscow, Gothenburg and Bogota. Besides ENGIE RGNs client base includes PostNL, Vitens, Radboudumc, G-Star, Turkcell, FrieslandCampina, FedEx Trade Networks and other brands.