Top 7 pitfalls of brand implementation [infographic]
On average, a corporate identity has a life expectancy of seven to ten years. Therefore many organisations lack the expertise and experience of a rebranding. This can cause the rebranding process to run less than smoothly, causing additional costs and probably the failure to meet deadlines. In the following infographic, we provide an overview of the top seven of most common pitfalls during the implementation of a new brand identity, and we show how these pitfalls can be avoided.